Monthly Archives: January 2012 »
Obama Uses Google Plus To Expand Social Media Presence
Doing slightly better with social media than McDonalds, tonight President Obama logged on to Google Plus to answer questions in an effort to expand the White House presence on social media networks. The event was
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33% of Small Business Turning to Viral Marketing
A new survey conducted by Staples has found that one third of small businesses are moving away from traditional advertising in place of viral and word of mouth marketing. The study asked the opinions
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More Internet Users Trust Social Media in Emerging Markets
A number of studies conducted by eMarketer, PEW and other regional groups have looked into the use of social networks and their trust ratings from all over world. According to these studies, more and
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Facebook Sues Marketing Firm
Facebook has taken legal action against marketing firm Adscend Media for allegedly conducting a form of spam known as clickjacking, which creates ‘likes’ on users pages without their permission. The social media giant claims that
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Does Your Website Need a Re-Design for 2012?
Editor’s note: Well, I don’t know about your site but RINF certainly needed a redesign. The thought of a website redesign sends shudders down the spines of many, however it is often a necessity.
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The Future of the Cloud
The cloud has been with us for some time now and growth for the Software as a Service (SaaS) market is extremely positive for the future. But what trends are likely to take place
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Creating a Great Mobile App for Your Business
If you’re going to create a mobile app for your business, it needs to be great. Millions of people rely on apps on a daily basis, and you want to convince them that yours
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Utilizing Twitter For Your Web-Based Business
As most veteran and new website owners will know, social media is a thriving form of advertising that can seriously maximize the amount of traffic you draw to your site. When it comes to
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“95% of marketing efforts are flawed”
Speaking at the International School of Business and Media (ISB&M) in Pune, consumer behaviour expert Neale Martin has claimed that 95% of marketing efforts are flawed. “One should become a customer’s habit, and not
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Small Business Expo 2012: What to Expect
When small business owners and strategists are looking to network, learn and develop new tactics with an eye towards profitability, there is no better place to be than the annual Small Business Expo. With
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How to Make Infographics Accessible for People With Bad Eyesight
Infographics are a fantastic resource of information. It lays out the facts in an easily readable and understandable format, and offers images to catch the eye and give a visual point of reference for
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Improving Subscriber Open-rates
Having thousands of email subscribers is a great achievement but open-rates is where it really counts. Ada Ivanova provides tips on how you can boost your newsletter’s readership. Provide Great Content The first trick is
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Dog Eat Dog Social Media – The Coming Pet Trend
You are immersed in all things digital, aren’t you? Smart phone this, tablet that, Tweets to likes – bipeds around the world have officially entered the digital revolution. And not, so have our pooches.
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The Bold New Face of Article Marketing
The days are limited for a wimpy, weak style of article marketing based on churning out slightly modified versions of the same content after ‘spinning’ some terms and phrases using online thesaurii and word
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INTERVIEW: George Sepich – Talk Marketing Now
In a corner of the Internet, some of the brightest Internet marketers are gathering every night to share trade secrets. But this isn’t your typical marketing forum, Talk Marketing Now is part interactive chat
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How to Keep Your Website Fresh
We all know that Google recently released an update in their algorithm, and that it will severely be taking into consideration the Freshness of your content. This is something that is hard to do
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3 Self Promotion Tips from a Sales Copywriter
When you’re starting out as a freelancer, your skills at self promotion will determine your success to a large degree. Once you’re established, the quality of your work will speak for itself and you’ll
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Why Ergonomics Represents A Small Investment – But A Massive Payoff
I had been working at the same division in a rather large company for the last 6 years. During that time I have had some laughs, some tears, have been both tremendously impressed and
Read More »Infographic: Credit Woes Resolved in 2012
With all the presents, parties, and other expenses of the holiday season, it’s all too tempting – and all too easy – to overspend. And now that the new year is in full swing,
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